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Hi ASK, to be honest, after spending a couple of days viewing your product line, the products are very unimpressive for the prices. The products look to be from Alibaba and Groupon? Example of your Emergency Tube Tent you have for $25 goes for less than $6 everywhere else, I understand markups but....
Lets do a comparative of backpack kits in the same price range,
Your Premium Survival Kit for $65 w/$13.45 shipping
Your Content;
1 Backpack
1 Roll of Duct Tape
1 Filtered Water Bottle
1 First Aid Kit
1 Flashlight
1 Pocket Knife
1 Poncho
1 Survival Blanket
1 Packet of Tissue
1 Box of Waterproof Matches
Wise Food 5 Day Survival Backpack $62.99 w/free shipping
Content;
camouflage backpack (4 compartment 30 liter)
32 servings of gourmet entrees (Including Apple Cinnamon Cereal, Brown Sugar Cereal, Creamy Pasta, Southwest Beans and Rice, Hearty Tortilla Soup, and Milk)
5 x 4.227 fl. oz. water pouches
portable stove
20 x large fuel tablets
water purification tablets
stainless steel cup
squeeze flashlight
5-in-1 survival whistle
42 piece first aid and hygiene kit (Including 37 Piece Bandage Kit, N95 Dust Mask, Pocket Tissues
3 wet naps and waste bag
waterproof matches
mylar blanket
emergency poncho
playing cards
I'm not trying to bash what your trying to do though I would strongly encourage you to research what truly is needed at a bare minimum, your Premium Survival Kit is expensive for what is included and certainly doesn't carry the 'Survival Kit' label, it does remind me of marketing gimmicks that's handed out as door prizes to be honest.