A-B InBev revenue finally stabilizing 19 months after Bud Light controversy

[d_marsh]

A-B InBev revenue finally stabilizing 19 months after Bud Light controversy​

Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023, in Miami. (Joe Raedle/Getty Images/TNS)
November 04, 2024 Hannah Wyman - St. Louis Post Dispatch


Anheuser-Busch InBev may have turned a corner more than a year after its sales tanked from a boycott sparked by the brewer tapping transgender influencer Dylan Mulvaney for a Bud Light marketing campaign in spring 2023.

The Belgium-based brewer on Thursday posted revenues of $15.57 billion, up from $15.04 billion in the same quarter last year and credited stabilization in the U.S. market.

“Our business in the U.S. is regaining momentum and we are continuing to invest to fuel the growth,” A-B InBev CEO Michel Doukeris said on a call with investors Thursday. He said that the beer sector improved in both volume and revenue and that Michelob ULTRA and Busch Light were top share gainers in the industry.

North America volume was down 0.4% for the third quarter.

The company also raised its full year expectations to between 6% to 8%, from the previous 4% to 8%.

However, overall volume was down over 2% for the quarter due to a soft consumer environment in China, where consumers are frequenting bars and restaurants less. The country saw a decline in revenue of 16%. Doukeris said he doesn’t see improvement there in the short-term.

Company leaders also announced a $2 billion share buyback program that will be carried out over the next 12 months. A-B InBev completed a $1 billion share buyback program earlier this year.

“I think it speaks to the added flexibility and it speaks to the confidence in our ability to concentrate strong cash flows in our business,” Doukeris said.

Also on the upswing is A-B InBev’s non-alcohol portfolio. The company reported a revenue growth in the mid-30s percent this quarter. Doukeris said the Olympic Games, with Corona Cero as its global beer sponsor, helped grow the company’s platform. He also cited Michelob ULTRA Zero, which will be available on U.S. shelves starting in 2025.

https://americanmilitarynews.com/20...lizing-19-months-after-bud-light-controversy/

 

[d_marsh]

Just as I predicted in the woke thread. Everyone forgot and moved on, like they always do.

 

[Supervisor42]

...
Company leaders also announced a $2 billion share buyback program that will be carried out over the next 12 months. A-B InBev completed a $1 billion share buyback program earlier this year.

You only buy back shares of your own company stock to keep it from sinking further into the toilet.
Here you can see, investors were not impressed :

 

[Caribou]

Just as I predicted in the woke thread. Everyone forgot and moved on, like they always do.

Not everyone.

 

[Supervisor42]

Not everyone.

I know I'll never pick up a Bud Light can again, used to drink it every day. Still we drink Michelob Ultra (which is AB), but I know none of my guy friends would ever be caught dead holding a can of BL either.

 

[SoJer]

I know I'll never pick up a Bud Light can again...

Aww, Maaan, you don't know whatcher missin! It's SOooo much Fun to "pick up" a BL can...

(..just gotta be sure to 'lift' the Bottom one, first..

Then, of course, ya 'polish 'em off'...

.."Identify.. and Eliminate"...

Not everyone.

Aye... Turns out, 'WokeLight' makes Excellent 'TP for Terminators'..

BTW, 'No A-B stocks were boosted in the making of this Film'.. These were a few 'Corp meeting leftovers' my ex was given from work (works at a Hotel..) from one of the conference rooms, and, well.. I Promptly 'adopted them from the Fridge' to give them a... 'Proper New Home in the Ether', out at Range Day one fine Sat.. God Bless the Inventor of the 12 ga.

jd

 

[old tex]

I never liked Bud light so me not buying it didn't change anything. However, I did drink one of AB's other brands & switched to another beer. I don't see a time in the future where I'll kiss & make up with AB & the products they produce. When I was in my 20's I had a problem with Sears (mix up with payments because I had moved overseas & part of Sears had my new address & other parts didn't). I tried to work it out in a nice way. All that got me was an insult by the guy I was dealing with. From that day until they went out of business I never bought another item from them. AB made my sears list.

 

[DrHenley]

I will not buy any AB brand. Period. When I ask a waitress what beer they have on draught and she mentions AB brand beers I laugh at her.
I discovered excellent non-AB beer brands I never even knew about before. And local craft beer has become more popular than ever.
I ain't going back. Not now, not ever.

 

[Tirediron]

this just show how much effort people put into any kind of 'protest' movement..

 

[Dave2001]

Just as I predicted in the woke thread. Everyone forgot and moved on, like they always do.

Ill NEVER buy bud lite again!!! I DONT forget!!

 

[Bacpacker]

I never drank and Bud beers. Sure as hell never intend to now

 

[d_marsh]

Not everyone.

That is true, but then if one man walks away and another takes his place what have they lost by the boycott? Other than a short term financial hit.

 

[bkt]

I'm part Sicilian: grudges are forever. AB is dead to me.

 

[joel]

That is true, but then if one man walks away and another takes his place what have they lost by the boycott? Other than a short term financial hit.

Oh this will be taught in marketing for many years to come.

 

[d_marsh]

Oh this will be taught in marketing for many years to come.

I doubt it. Happened 100+ times before it and 100+ times since. None of these companies have collapsed yet and the wealthy people at the top are all still wealthy people at the top.

 

[joel]

I doubt it. Happened 100+ times before it and 100+ times since. None of these companies have collapsed yet and the wealthy people at the top are all still wealthy people at the top.

When did a Company insult the working class consumers in this way & not get hurt, remember they sold off their IP & mini brewers beer. That had to hurt, plus went from $131.00 down to $45.00, three years later it is at $57.27.
Maybe i am not good at math, but to me that a hard lesson & the Trans you supported has said he never was Trans.
Sounds like a laughing stock to me, lost million, egg on your face for a faker.

 

[Supervisor42]

When did a Company insult the working class consumers in this way & not get hurt, remember they sold off their IP & mini brewers beer. That had to hurt, plus went from $131.00 down to $45.00, three years later it is at $57.27.
Maybe i am not good at math, but to me that a hard lesson & the Trans you supported has said he never was Trans.
Sounds like a laughing stock to me, lost million, egg on your face for a faker.

Yes, just because the bleeding has stopped, that doesn't mean the missing arm will grow back.

 

[Caribou]

The OP says that AB has stabilized. I read that to mean that they are not going down further. It didn’t say that they have recovered.

 

[joel]

The OP says that AB has stabilized. I read that to mean that they are not going down further. It didn’t say that they have recovered.

I agree & greed of day traders is all that save & slowed the bleeding.
The stock went down & they bought, stocks went up & they sold, which is how the game is played.
But if no one bought, they may have went way down & stay there.
It is water under the bridge, now.

 

[Supervisor42]

I agree & greed of day traders is all that save & slowed the bleeding.
The stock went down & they bought, stocks went up & they sold, which is how the game is played.
But if no one bought, they may have went way down & stay there.
It is water under the bridge, now.

As an investor, I can say that they are 'damaged goods'.
Think about the billion$ they spending to buy back their own stock... All of that money comes from somewhere.
Closing and selling factories? Selling off profitable brands?
They already done that in early days.
Earnings flying out the window, and they are shrinking.