For an every day drink when you know you are going to have a few Johnny Walker Black or Chivas Regal would be my first choices. When I want a good single malt I like Macallan or Glen Morangie.
Some day I would like to splurge and get some Johnny Walker Blue. I really don't know if my pallet could tell the difference.
I like Johnny Walker Black as well. I used to drink Macallan and Balvenie when I liked more mild scotches.
Did a blind taste test with some friends: very expensive Blantons and reasonable priced Woodford Reserve.
Without knowing which was which, my friend and I both decided we liked the Woodford! (It was our first time trying the Blantons, which was mild and drinkable, but it did have a little rubbing alcohol note, and since it was so mild, there were not any strong flavors to compensate for that. The Woodford had several complex flavors which fought for your attention, and covered for the alcohol...which was still there, of course, but it was part of a greater overall experience.
Might want to splurge at a bar sometime, and just pay for a glass of JW Blue, rather than the whole bottle. I suspect I would like the Black better than the more expensive Blue...but I know the Black is definitely better than the cheaper Red (IMO), so there is a clear pay off for increases in price initially. The only question is, when do you get diminishing returns?
I served some special occassion $160 cognac and the $45 Kirkland cognac, both XO's, to a friend, and he picked the Kirkland as his favorite. It has a creamy note which gives it more substance that the more expensive one lacked. (The more expensive one was still good, mind you.) You just have to try things. Increasing price is not always a guarantee of better. Taste is subjective.